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We love working in partnership with like minded brands who share our passion and commitment to creating the truly remarkable. It's why we've hand selected our partners - fabulous brands who have a deep loyal fan base and importantly authentically British.


Cricket and Nicholson goes hand in hand, our association extraordinary. From lending the MCC the money to buy the world famous Lord’s cricket ground, to funding the build of its iconic and beautiful Pavilion (lovingly known as the Gin Palace) our close relationship with the beautiful game is timeless. Three members of our current CEO, Alex Johns family, Peter May, Harold Gilligan and Arthur Gillian all captained England. It’s why we are delighted to be the title sponsor of The Nicholson Cricketer Cup - a fabulous competition played by the very best 34 public schools across the UK.

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Horse racing has been part of Goodwood since 1802 when the 3rd Duke of Richmond introduced the sport. Today there are 19 race days including the globally renowned Qatar “Glorious Goodwood” Festival. We are thrilled to partner with Goodwood over the next three years where race goers will be able to enjoy the perfect Nicholson pour across the stunning choice of bars, restaurants and in private hospitality. Throw in the lively Three Friday Nights, Goodwood’s unique combination of racing and music, and we’re guaranteeing a party to remember.

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